“Content is fire. Social media is gasoline."

Jay Baer,  Author and Entrepreneur

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Social media has fundamentally changed how we communicate. This applies to how families communicate within themselves. How younger people communicate with their peers. How brands and governments communicate with their customers or voters. Understanding the complex and ever-changing world of social media is a constant struggle, even for agencies that deal with this activity full-time.

 

Today, any brand or company needs a social media strategy. It's a fundamental challenge, because this strategy needs to be both authentic and engaging. It needs to resonate with the deepest desires and fears of its audience. And it needs to be able to engage a viewing process that is measured in microseconds. 

 

The challenge is also fundamental because any brand needs to "walk the walk". That brand on social media is not just a totem: it is an organisation that comprises employees. A certain number of these employees, particularly the owners, must be evangelists. This means that they must be both accessible online, as well as personify the attributes of that brand. 

 

So, navigating the challenge of social media is complex and changes continually.  

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Our services include: 

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• Social media strategy, including definition of audience, attributes, messaging, and platforms; 

• Differentiation and brand definition in social media; 

• Content development for social media;

• Defining budgets and ROI; 

• Developing organic and sponsored audiences and followers; 

• Social media advertising and promotion; 

• Social media monitoring;  

• Social media campaign management: active management of all social channels. 

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Our experience includes:

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• Facebook

• Instagram

• Pinterest

• LinkedIn

• Twitter

• A Small World

• Best of All Worlds

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We are increasingly looking at TikTok and other channels as well. 

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