“Bad news travels at the speed of light; good news travels like molasses.
Tracy Morgan, Comedian & Actor
We live in a crowded and saturdated information marketplace, where one of the most valuable commodities available is attention. Every day, the average Western consumer is bombarded by over 5,000 advertisements in various forms, ranging from actual adverts (on social media, TV, print news) to logos to advertorials.
The result starts, predictably, with saturation. It then rapidly morphs into misinformation and manipulation.
In this message-crowded world, developing an email newsletter sent directly to customers and other contacts is an invaluable way of spreading your message. This requires:
A clear understanding of the value your message holds for your audience;
A segmented customer database, which supports the relevant message reaching the relevant audience;
Permission to market, which is built up legally but, more importantly, based on trust;
A platform such as Mailchimp or Constant Contact;
Your own commitment to sustaining a quality dialogue.
Our services include:
Extending your communications and promotion strategy into newsletters;
Audience definition, segmentation and messaging;
Conversion strategies and scheduling;
Data cleaning and database development;
Newsletter development, including graphic layout and link strategy;
Newsletter management and monitoring.
We are also heavily invested in news generation. We specialise in areas such as digital, economics, investment, tourism, healthcare and other areas.
We work primarily with Mailchimp but can support other platforms as well.
We also support clients with the European Union's General Data Protection Regulation (GDPR).
To learn more about how we can help you achieve your digital and technology aims, please contact us. We treat your data, objectives and status with respect and confidentiality. The solutions we recommend are tailor made for you and have your best current and future objectives and capacity in mind.